Privacy Policy

Privacy Policy

Last updated: 17 December 2025

Belmont London operates this store and website, including all related information, content, features, tools, products and Services, to provide you, the customer, with a personalised shopping experience (the “Services”). Belmont London is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or has been de‑identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact information, including your name, address, billing address, shipping address, telephone number and email address.

  • Financial information, including credit card and debit card numbers, payment card details, financial account information, transaction data, payment method, payment confirmation and other payment details.

  • Account information, including your username, password, security questions, preferences and settings.

  • Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange or cancel, as well as your transaction history.

  • Communications with us, including information you provide when contacting customer support or otherwise communicating with us.

  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

  • Usage information, including information about how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with personal information;

  • Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through cookies and similar technologies;

  • From our service providers, including when we engage them to enable certain technologies and when they collect or process personal information on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, Customising and Improving the Services

We use your personal information to provide and perform the Services, including to process payments, fulfil and manage orders, manage your account, arrange shipping, facilitate returns and exchanges, remember your preferences, send account‑related notifications, enable product reviews, and personalise your shopping experience, such as recommending products related to your purchases.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, SMS or post, and displaying online advertisements for products or Services on our website or other websites, including based on your past purchases, items added to your cart and other activity on the Services.

Security and Fraud Prevention

We use personal information to verify accounts, provide a secure shopping and payment experience, detect, investigate or take action regarding potentially fraudulent, illegal or malicious activity, protect public safety and secure our Services. You are responsible for maintaining the confidentiality of your account login credentials.

Communicating With You

We use your personal information to provide customer support, respond to enquiries, communicate effectively with you and maintain our business relationship.

Legal Purposes

We may use your personal information to comply with applicable laws and regulations, respond to lawful requests from public authorities, investigate or participate in legal proceedings, and enforce or investigate potential violations of our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy, including:

  • With Shopify, vendors and service providers who perform Services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping;

  • With business and marketing partners to provide marketing Services and advertising. Shopify may be used to support personalised advertising based on your online activity across different merchants and websites. These partners use your information in accordance with their own privacy policies. Depending on your location, you may have the right to opt out of such targeted advertising;

  • When you direct or consent to us sharing information, such as for product delivery or through social media widgets or login integrations;

  • With our affiliates or within our corporate group;

  • In connection with a business transaction, such as a merger, sale or bankruptcy, or to comply with legal obligations, enforce our terms, or protect the rights, property or safety of our Services, users or others.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve them. Information submitted through the Services is shared with Shopify and may be processed in countries other than your country of residence.

We also use certain Shopify enhanced features that rely on data collected from your interactions with our store, other merchants and Shopify. In these cases, Shopify acts as the controller for the processing of your personal information for these purposes, including responding to requests to exercise your rights.

For more information about how Shopify uses personal information and your rights, please see the Shopify Customer Privacy Policy.

Third‑Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. We are not responsible for the privacy, security or content of such third‑party sites. Any information you share on public or semi‑public platforms, including social media, may be viewed and used by others without limitation.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe that a child has provided us with personal information, please contact us so we can request its deletion.

Security and Retention of Information

No security measures are perfect, and we cannot guarantee absolute security. Information transmitted to us may not be secure during transit. We recommend that you do not send sensitive information through unsecured channels.

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including maintaining your account, providing Services, complying with legal obligations, resolving disputes and enforcing agreements.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

  • The right to access personal information we hold about you;

  • The right to request deletion of your personal information;

  • The right to request correction of inaccurate personal information;

  • The right to data portability, in certain circumstances;

  • The right to manage communication preferences and opt out of marketing emails.

If you reside in the United Kingdom or the European Economic Area (EEA), you may also have the right to object to or restrict processing, and to withdraw consent where processing is based on consent.

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing requests, as permitted by law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored and processed outside your country of residence. Where we transfer personal information outside the UK or EEA, we rely on approved transfer mechanisms such as standard contractual clauses, unless the destination country has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. We will post the updated policy on this website and update the “Last updated” date accordingly.

Contact

If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at:

Email: info@belmont-london.com

For the purposes of applicable data protection laws, Belmont London is the data controller of your personal information.